You want full-funnel? I bring the full force.
From insight to impact — I own the end-to-end.
Strategy through scale: email, SMS, SEO, paid, social, content, and analytics — every piece with a purpose.
Data-Driven Marketing & Analytics
I turn data into action. Using GA4, Hotjar, and Looker Studio, I find the “why” behind performance and optimize campaigns around real-time KPIs, conversion rates, and ROI.
Content Strategy & Creation
From campaigns to captions, I build content with purpose. I use Figma, Canva Pro, and Capcut to create scroll-stopping assets backed by brand tone, goals, and audience insights.
Social Media Management & Growth
From memes to meaningful moments, growing brands organically and strategically. With tools like Meta Suite, Later, and Buffer, I manage content calendars, track engagement, and drive results—like a 40% boost in engagement and 5%+ CTR on paid content.
What I Offer
Need strategy and execution? I do both. From launch campaigns to brand audits, I offer tailored marketing built to scale with you—and stick with your audience.
Paid Media Strategy (PPC & Social Ads)
Clicks are cute, but conversions are better. I build full-funnel ad strategies across Meta, Google, and TikTok—focusing on ROAS, targeting, and creative that converts.
Brand Storytelling & Experiential Marketing
I use tools like SparkToro, Meta Insights, and social listening to define your ideal customer profile (ICP) and map messaging to their mindset. The result? Stories that align with your brand voice and convert the right audience at the right time.
Email Marketing & Automation
Sliding into inboxes—but make it welcome. Inbox + impact. I craft high-converting sequences using Klaviyo, Mailchimp, Flodesk, and HubSpot—with segmentation, triggers, and drip flows that drive open rates and sales.
Meta Social Media Marketing
Brand Strategy
Google Digital Marketing & E-commerce
Meet Frances: Your Marketing Maven
Hi, I’m Frances Hutzel —
Marketing Strategist | Campaign Manager | Account Manager
3+ years of experience executing full-funnel campaigns across entertainment, cannabis, and events.
Built and launched 50+ cross-channel marketing campaigns using Meta Ads Manager, Google Ads, and Klaviyo.
Developed content and automated flows across email, SMS, paid social, SEO, and web.
Managed data and reporting in Google Analytics 4 (GA4), Semrush, and Looker Studio.
Owned lead gen, list building, and A/B testing using tools like Mailchimp, HubSpot, and Springbig.
Planned and tracked strategy using ClickUp, Airtable, and Notion.
Designed branded content in Canva, implemented in WordPress (Elementor).
Hands-on experience with on-page SEO, keyword strategy, meta optimization, and UX writing.
Created audience-first content based on persona development, conversion funnels, and behavioral insights.
Pull me for a Chat
I would love to speak with you.
Let’s talk about your brand — and its baggage.
Trusted by top brands in the industry
These are the brands I’ve collaborated with to create memorable campaigns. Each logo represents a partnership that not only showcases my expertise but also adds credibility to my work.
